WHAT IS MANA?
MANA is a word used throughout Polynesia to describe a powerful cultural and spiritual force — a divine power, authority and presence through strength, influence, skill, energy, effectiveness, prestige and respect.
MANA in storytelling is what gives a story life beyond the frame. It is the presence, power and spirit carried through image, sound, performance, culture and truth. It is what makes a story felt, remembered and respected long after the screen fades to black.
STORY POWER
Mana is the unseen force that gives a story its power, presence and purpose.
Creative RESPONSIBILITY
Mana is the strength and presence behind the creative vision.
AUDIENCE IMPACT
Mana is the force that allows a story to stay with people after they experience it.
Mana in storytelling carries the voices, lessons and lived experiences of those who came before us.
ANCESTRAL MEMORY
Mana lives in the craft of what appears on screen from strong development, production discipline and cinematic execution.
SCREEN CRAFT
Mana led leadership means the production is about how the work is made, who is uplifted through the process, and what legacy the story leaves behind.